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FAB360 is a new SaaS platform under the umbrella of Family Business Learning, designed to provide comprehensive 360-degree assessments for family businesses and their professional advisors globally. Our platform is tailored to meet the needs of family businesses across diverse regions including the Americas, Asia, Africa, the Middle East, and Europe. We also cater to professional advisors such as PwC, Deloitte, KPMG, UBS, law firms, psychologists, and executive coaches. Our mission is to harmonize emotional family dynamics with logical business strategies, fostering connection, communication, and shared goals for families. We aim to simplify complex planning into clear and actionable processes, offering a professional, balanced, approachable, timeless, and collaborative experience.
Our tagline is: For Clarity, Confidence and a Plan.
Design Description
The logo for FAB360 should reflect its connection to the parent brand, Family Business Learning, while establishing its own identity. The design should incorporate a clever and clean aesthetic, with a preference for a minimalist style. The logo should be versatile, functioning both as an image-only logo and with the words "FAB360" next to it. The preferred symbol is a circle, symbolizing the 360-degree assessments that are central to the platform's offerings. Typography preferences include Budidaya or Playfair Display, aligning with the brand's values of professionalism and approachability. The logo should evoke emotions of being professionally emotional, clever, witty, and an innovation leader.
Requirements
- Resolution: High resolution for adaptability across various digital platforms.
- Adaptability: Logo should be scalable and maintain clarity and recognition at different sizes.
- Visual Compatibility: Must align with the existing corporate logo of Family Business Learning, ensuring brand cohesion.
- Color Scheme: Utilize the specified color palette - Orange (#EC441B), Blue (#0B459C), and Dark Gray (#333333).
- Typography: Use Budidaya or Playfair Display or Roboto for any text elements.
- Symbolism: Incorporate a circle to represent the 360-degree assessments.
- Application Context: Primarily for websites, ensuring it is web-optimized.
Industry
- Industry ID: 0cd4a84f-6717-4dcb-9260-8f3761b0e62d